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Use the same style of the site.baseurl in the docs
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bobidle committed Nov 10, 2023
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6 changes: 3 additions & 3 deletions _docs/company/how-does-duckduckgo-protect-privacy.md
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If you’re like most people on the Internet, you use Google to search the web and Google Chrome to browse the web. That means by default Google can keep track of every single search you make and website you visit. On those websites, other companies may also track you.

DuckDuckGo is an independent Google alternative that also lets you search and browse the web, but we don’t track your searches or browsing history, and our <a href="{{ site.baseurl }}/get-duckduckgo/does-duckduckgo-make-a-browser/">browsers</a> and <a href="{{ site.baseurl }}/desktop/adding-duckduckgo-to-your-browser/">extensions</a> help you block other companies from trying to track you as well, all by default. Our browser comes with seamless privacy protection built-in, including <a href="{{ site.baseurl }}/privacy/web-tracking-protections/">tracker blocking</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#smarter-encryption-https-upgrading">increased encryption</a>, <a href="{{ site.baseurl}}/email-protection/what-is-duckduckgo-email-protection/">email protection</a>, and more. That’s how DuckDuckGo protects your privacy in a nutshell.
DuckDuckGo is an independent Google alternative that also lets you search and browse the web, but we don’t track your searches or browsing history, and our <a href="{{ site.baseurl }}/get-duckduckgo/does-duckduckgo-make-a-browser/">browsers</a> and <a href="{{ site.baseurl }}/desktop/adding-duckduckgo-to-your-browser/">extensions</a> help you block other companies from trying to track you as well, all by default. Our browser comes with seamless privacy protection built-in, including <a href="{{ site.baseurl }}/privacy/web-tracking-protections/">tracker blocking</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#smarter-encryption-https-upgrading">increased encryption</a>, <a href="{{ site.baseurl }}/email-protection/what-is-duckduckgo-email-protection/">email protection</a>, and more. That’s how DuckDuckGo protects your privacy in a nutshell.

**Detailed Answer:**

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DuckDuckGo protects your privacy through a uniquely comprehensive set of privacy protections:

- Our [private search engine](https://duckduckgo.com/) doesn’t track you. That means unlike Google Search, we don’t save or share your search history, such that we have no way tie your searches or website visits to you personally and we don’t keep profiles of our users.
- Tracker blocking that goes <a href="{{ site.baseurl }}/privacy/web-tracking-protections">above and beyond</a> what’s available by default from other browsers like Chrome. For example, our <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#3rd-party-tracker-loading-protection">3rd-party Tracker Loading Protection</a> blocks hidden trackers from companies like Google and Facebook lurking on other websites before they even get a chance to load. This works with our other tracking-preventing features like <a href="{{ site.baseurl}}/privacy/web-tracking-protections/#3rd-party-cookie-protection">Cookie Protection</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#link-tracking-protection">Link Tracking Protection</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#referrer-tracking-protection">Referrer Tracking Protection</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#fingerprinting-protection">Fingerprinting Protection</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#cname-cloaking-protection">CNAME Cloaking Protection</a>, and <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#embedded-social-content-tracking-protection">Embedded Social Content Tracking Protection</a> to help stop companies from watching what you do online and capturing personal data.
- Tracker blocking that goes <a href="{{ site.baseurl }}/privacy/web-tracking-protections">above and beyond</a> what’s available by default from other browsers like Chrome. For example, our <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#3rd-party-tracker-loading-protection">3rd-party Tracker Loading Protection</a> blocks hidden trackers from companies like Google and Facebook lurking on other websites before they even get a chance to load. This works with our other tracking-preventing features like <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#3rd-party-cookie-protection">Cookie Protection</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#link-tracking-protection">Link Tracking Protection</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#referrer-tracking-protection">Referrer Tracking Protection</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#fingerprinting-protection">Fingerprinting Protection</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#cname-cloaking-protection">CNAME Cloaking Protection</a>, and <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#embedded-social-content-tracking-protection">Embedded Social Content Tracking Protection</a> to help stop companies from watching what you do online and capturing personal data.
- <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#smarter-encryption-https-upgrading">Smarter Encryption</a> to ensure that more of the websites you visit and links you click are securely encrypted, relative to other browsers.
- <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#cookie-pop-up-management">Cookie Pop-up Protection</a>, which automatically selects the most private option from the cookie consent pop-ups it finds, and then hides them.
- <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#the-fire-button">The Fire Button</a>, which allows you to easily burn recent on device browsing data in one click.
- <a href="{{ site.baseurl}}/email-protection/what-is-duckduckgo-email-protection/">Email Protection</a>, which can hide your email address with unique @duck.com addresses when signing up for things online that forward to your existing email address, after removing email trackers.
- <a href="{{ site.baseurl }}/email-protection/what-is-duckduckgo-email-protection/">Email Protection</a>, which can hide your email address with unique @duck.com addresses when signing up for things online that forward to your existing email address, after removing email trackers.
- Duck Player, a YouTube player that limits invasive ads and keeps video views from impacting your YouTube recommendations.
- [App Tracking Protection](https://spreadprivacy.com/app-tracking-protection-open-beta/), currently available in our Android browser, that helps block 3rd-party trackers in your other apps, even when you’re not using them.
- <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#global-privacy-control-gpc">Global Privacy Control</a> (GPC) to help you express your opt-out rights automatically by telling websites (through a header and/or JavaScript-based signal) not to sell or share your personal information.
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6 changes: 3 additions & 3 deletions _docs/company/how-duckduckgo-makes-money.md
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order: 100
---

It is a myth that search engines need to track you to make money. We make our money from private ads on our search engine. On most other search engines, ads are based on profiles compiled from your personal information, such as search, browsing, and purchase history. Since we don’t have that information per our [Privacy Policy](https://duckduckgo.com/privacy), search ads on DuckDuckGo are based on the search results page you’re viewing instead of being based on who other companies and their tracking algorithms assume you are as a person. For example, if you search for cars, we’ll show you ads about cars. We’ve even created a way to show localized ads while still keeping you completely anonymous. See the <a href="{{site.baseurl}}/privacy/anonymous-localized-results/">Anonymous Localized Results</a> help page for more information on how we do this technically.
It is a myth that search engines need to track you to make money. We make our money from private ads on our search engine. On most other search engines, ads are based on profiles compiled from your personal information, such as search, browsing, and purchase history. Since we don’t have that information per our [Privacy Policy](https://duckduckgo.com/privacy), search ads on DuckDuckGo are based on the search results page you’re viewing instead of being based on who other companies and their tracking algorithms assume you are as a person. For example, if you search for cars, we’ll show you ads about cars. We’ve even created a way to show localized ads while still keeping you completely anonymous. See the <a href="{{ site.baseurl }}/privacy/anonymous-localized-results/">Anonymous Localized Results</a> help page for more information on how we do this technically.

Advertising on DuckDuckGo takes the form of sponsored links that appear adjacent to search results. Viewing ads is privacy protected by DuckDuckGo and most ad clicks are managed by Microsoft’s ad network, though <a href="{{site.baseurl}}/company/ads-by-microsoft-on-duckduckgo-private-search/">even in that case</a>, “Microsoft Advertising does not associate your ad-click behavior with a user profile. It also does not store or share that information other than for accounting purposes.” We have a similar arrangement with TripAdvisor.
Advertising on DuckDuckGo takes the form of sponsored links that appear adjacent to search results. Viewing ads is privacy protected by DuckDuckGo and most ad clicks are managed by Microsoft’s ad network, though <a href="{{ site.baseurl }}/company/ads-by-microsoft-on-duckduckgo-private-search/">even in that case</a>, “Microsoft Advertising does not associate your ad-click behavior with a user profile. It also does not store or share that information other than for accounting purposes.” We have a similar arrangement with TripAdvisor.

This is generally how advertising appears on DuckDuckGo:

![Screenshot showing ads in DuckDuckGo search results]({{ site.baseurl }}/images/duckduckgo-sponsored-links.jpg)

If you think you see low-quality ads, for example, ads that seem irrelevant or suspicious, please use the 'Report Ad' link for the ad in question on the search results page and follow the prompts.

Visit <a href="{{site.baseurl}}/company/advertise-on-duckduckgo-search/">Advertise on DuckDuckGo Search</a> to learn more about why you should advertise on DuckDuckGo.
Visit <a href="{{ site.baseurl }}/company/advertise-on-duckduckgo-search/">Advertise on DuckDuckGo Search</a> to learn more about why you should advertise on DuckDuckGo.

Visit [Microsoft Advertising](https://about.ads.microsoft.com/en-us/h/a/microsoft-advertising?) to start buying search advertising on DuckDuckGo.
2 changes: 1 addition & 1 deletion _docs/misconceptions/whats-the-downside-of-duckduckgo.md
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It's natural to assume that there'd be some kind of downside, since we respect your privacy and we don't track you. But it's a <a href="{{ site.baseurl }}/company/how-duckduckgo-makes-money/">myth</a> that creepy tracking is a necessary tradeoff. DuckDuckGo does everything you'd expect of a browser and search engine — while still protecting your privacy.

Our free <a href="http://duckduckgo.com/browser">DuckDuckGo browser</a> includes our private alternative to Google search, along with <a href="{{ site.baseurl}}/privacy/web-tracking-protections/">over a dozen other privacy protections</a> for your browsing, email, and more. The browser’s comprehensive set of protections is used by tens of millions of people to help take back control of their online privacy.
Our free <a href="http://duckduckgo.com/browser">DuckDuckGo browser</a> includes our private alternative to Google search, along with <a href="{{ site.baseurl }}/privacy/web-tracking-protections/">over a dozen other privacy protections</a> for your browsing, email, and more. The browser’s comprehensive set of protections is used by tens of millions of people to help take back control of their online privacy.

<a href="http://duckduckgo.com/">DuckDuckGo Search</a> includes news, maps, sports scores, weather, stocks, local results and much more — in addition to the standard links, images, and videos, of course. And unlike Google, it’s actually private and anonymous. Nothing bad about that.
2 changes: 1 addition & 1 deletion _docs/r-legal/platform-to-business-regulation.md
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**Ads**

We also display ads adjacent to search results, as explained in our Help Page on <a href="{{ site.baseurl}}/company/how-duckduckgo-makes-money/">How DuckDuckGo Makes Money</a>. Outside of these clearly labelled ads, DuckDuckGo does not accept compensation to influence search result rankings. We also provide information about advertising on DuckDuckGo through our Help Page on <a href="{{ site.baseurl}}/company/advertise-on-duckduckgo-search/">Advertise on DuckDuckGo Search</a>.
We also display ads adjacent to search results, as explained in our Help Page on <a href="{{ site.baseurl }}/company/how-duckduckgo-makes-money/">How DuckDuckGo Makes Money</a>. Outside of these clearly labelled ads, DuckDuckGo does not accept compensation to influence search result rankings. We also provide information about advertising on DuckDuckGo through our Help Page on <a href="{{ site.baseurl }}/company/advertise-on-duckduckgo-search/">Advertise on DuckDuckGo Search</a>.

Date of Publication: August 18, 2023

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2 changes: 1 addition & 1 deletion _docs/r-legal/privacy-rights.md
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---

DuckDuckGo believes online privacy should be simple and accessible to all, and our [Privacy Policy](https://duckduckgo.com/privacy) reflects that. For example, we do not save or share your search or browsing history when you search on DuckDuckGo or use our apps and extensions. At the same time, if you contact us directly, for example, to get product support, we may hold some limited amount of your personal information that you voluntarily provide to us. We also offer some optional features that require limited amounts of personal information to function, for example your email address to provide you with <a href="{{ site.baseurl}}/email-protection/what-is-duckduckgo-email-protection/">Email Protection</a>.
DuckDuckGo believes online privacy should be simple and accessible to all, and our [Privacy Policy](https://duckduckgo.com/privacy) reflects that. For example, we do not save or share your search or browsing history when you search on DuckDuckGo or use our apps and extensions. At the same time, if you contact us directly, for example, to get product support, we may hold some limited amount of your personal information that you voluntarily provide to us. We also offer some optional features that require limited amounts of personal information to function, for example your email address to provide you with <a href="{{ site.baseurl }}/email-protection/what-is-duckduckgo-email-protection/">Email Protection</a>.

As explained below, you retain rights to the limited personal information we may have about you. We’ve tried to keep things simple here by summarizing the rights of residents in privacy-protective jurisdictions, but please refer to the privacy authorities in your specific location for more detailed information. While not all DuckDuckGo users have the legal rights described on this page, it is DuckDuckGo’s policy to honor these rights for our users as described regardless of where you live. We’ll do this to the best of our ability and take applicable law into consideration.

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2 changes: 1 addition & 1 deletion _includes/browser-features.md
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It comes with seamless privacy protection built-in, including [private search](https://duckduckgo.com/), <a href="{{ site.baseurl }}/privacy/web-tracking-protections/">tracker blocking</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#smarter-encryption-https-upgrading">increased encryption</a>, <a href="{{ site.baseurl}}/email-protection/what-is-duckduckgo-email-protection/">email protection</a>, and more.
It comes with seamless privacy protection built-in, including [private search](https://duckduckgo.com/), <a href="{{ site.baseurl }}/privacy/web-tracking-protections/">tracker blocking</a>, <a href="{{ site.baseurl }}/privacy/web-tracking-protections/#smarter-encryption-https-upgrading">increased encryption</a>, <a href="{{ site.baseurl }}/email-protection/what-is-duckduckgo-email-protection/">email protection</a>, and more.
4 changes: 2 additions & 2 deletions _includes/category-footer-nav.md
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{% for doc in docs %}
{% if doc.url != page.url %}
<li class="footer-nav-item">
<a href="{{ site.baseurl}}{{ doc.url }}">{{ doc.title }}</a>
<a href="{{ site.baseurl }}{{ doc.url }}">{{ doc.title }}</a>
</li>
{% endif %}
{% endfor %}
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{% if subcat.name != page.sub_category %}

<li class="footer-nav-item">
<a href="{{ site.baseurl}}{{ subcat.path }}">{{ category.name }} - {{ subcat.name }}</a>
<a href="{{ site.baseurl }}{{ subcat.path }}">{{ category.name }} - {{ subcat.name }}</a>
</li>

{% endif %}
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2 changes: 1 addition & 1 deletion _includes/ddg-browser-os-list-linked.md
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[Mac]({{ site.baseurl }}/get-duckduckgo/get-duckduckgo-browser-on-mac), [Windows]({{ site.baseurl }}/get-duckduckgo/get-duckduckgo-browser-on-windows), [iOS]({{site.baseurl}}/mobile/ios), and [Android]({{site.baseurl }}/mobile/android)
[Mac]({{ site.baseurl }}/get-duckduckgo/get-duckduckgo-browser-on-mac), [Windows]({{ site.baseurl }}/get-duckduckgo/get-duckduckgo-browser-on-windows), [iOS]({{ site.baseurl }}/mobile/ios), and [Android]({{ site.baseurl }}/mobile/android)

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