diff --git a/docs/app/actions.ts b/docs/app/actions.ts
index 5ce5a3a653e..915dfa473db 100644
--- a/docs/app/actions.ts
+++ b/docs/app/actions.ts
@@ -9,7 +9,7 @@ export async function subscribeToButtondown (pathname: string, formData: FormDat
       email: formData.get('email'),
       tags: [
         ...formData.getAll('tags'),
-        `keystone website${pathname !== '/' ? `: ${pathname}` : ' homepage'}`,
+        `source:keystonejs.com${pathname !== '/' ? `/${pathname}` : '/home'}`,
       ],
     }
 
diff --git a/packages/auth/src/pages/InitPage.tsx b/packages/auth/src/pages/InitPage.tsx
index 2110ac908c5..a6d749a59cb 100644
--- a/packages/auth/src/pages/InitPage.tsx
+++ b/packages/auth/src/pages/InitPage.tsx
@@ -50,7 +50,7 @@ function Welcome ({ value, onContinue }: { value: any, onContinue: () => void })
         return
       }
 
-      const tags = [ 'source: @keystone-6/auth' ]
+      const tags = ['source:@keystone-6/auth']
       if (subscribe.keystone) tags.push('keystone_list')
       if (subscribe.thinkmill) tags.push('thinkmill_list')